Food for Growing Minds
Our Story
Nutrition built for kids — not scaled down from adults.
Kiddos+ was born in a family kitchen when parental frustration met clinical expertise and started with one question no one seemed to be answering: why does real performance nutrition exist for every adult, but not for the kids who are growing, learning, and playing every single day?
THE FOUNDER
Our founder, kept noticing the same gap on every grocery aisle: children's snacks built for fun, with little nutritional purpose, next to clinical-tasting medical shakes built for catch-up growth — not for a normal, active kid's everyday life. Nothing sat in between.
On the sidelines of youth sports, she noticed something more concerning: kids reaching for the same caffeine-and-stimulant pre-workout drinks made for adults, because nothing else existed for them.
That became the rule Kiddos+ was built on: never adapt an adult supplement for a child. Adult sports formulas are dosed and studied for adult bodies — not for a still-developing nervous system.
Every ingredient is GRAS (Generally Recognized as Safe) and dosed to pediatric Dietary .
KIDDOS+ is Youth Performance Nutrition brand designed to support the real lives of modern families. We create clean, science-backed, delicious products that help kids start their day strong, stay energized, and perform at their best — academically, physically, and creatively.
Our identity blends science + joy, nutrition + flavor, and trust + innovation. We speak to parents with clarity and confidence, and to kids with fun and flavor.
"Why does performance nutrition exist for every adult — but not for the kids who are growing, learning, and competing every day?"
— Founder & CEO
From Idea to Product
Every Kiddos+ product answers a specific, real moment in a child's day — not a vague wellness promise.
BUSY mORNINGS and picky eaters?
Morning Mix — the most common casualty of a rushed morning
Research consistently links skipping breakfast to weaker focus and a harder start to the school day. Morning Mix was built to solve that in 60 seconds: 13g protein, 3g fiber, 25 vitamins & minerals, no artificial sweeteners or dyes.
Pregame / pretraining
IGNITE GUMMIES — a stimulant-free option for the sidelines
Active kids had no pre-training option that wasn't built for adults. IGNITE GUMMIES became the first 4-in-1 gummy engineered specifically for young athletes — energy, hydration, muscle, and immune support, with zero caffeine, taurine, or creatine.
What We Stand For
Four commitments, no exceptions
Nourish, don't stimulate
Zero caffeine, taurine, or beta-alanine in any product, ever, in any amount.
Clean-label by default
If a parent can't recognize an ingredient or why it's there, it doesn't go in.
Age-appropriate science
Every nutrient dosed to pediatric reference intakes — never a shrunken adult formula.
Kid-approved, not just parent-approved
If kids won't actually finish it, we don't ship it.
Our Mission
Kiddos+ exists to fuel the next generation with science-backed, parent-approved nutrition that supports physical growth, cognitive development, and daily performance — making exceptional nutrition accessible, delicious, and fun for every child.
Join the Kiddos+ Family
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